Dot everything

I read with interest the news that ICANN has approved the ability for companies to register .anything domain names (so KFC could register .chicken and have http://chicken as their website). Some are saying that chaos will follow.

Personally, I'm not too worried. In the last week I've seen both an older relative and someone my own age refusing to believe that websites without www in front of them can possibly exist (visiting despite being told to go to, so I suspect anyone silly enough to shell out $185,000+ will watch the abysmal traffic to their website and wish they'd spent their money on a leaflet campaign instead...